Macromedia Flash is a graphics animation program by Macromedia. The resulting files, sometimes called "flash files", may be included in a web page to view in a web browser, or they may be played on a standalone player.

Macromedia Flash can be used to bring static web sites to life by adding interactivity to static web pages. Any time that you see animation on a website it is more than likely Macromedia Flash. Flash can be used to create cool effects like animated text, animated characters and so on. Common uses for Macromedia Flash are website introductions which are called flash intros, animated buttons, animated navigational menus and animated advertisements on web pages.