All web designers at the start of their careers ask this question - When do I use a Gif and when should I employ a JPG?. I know this because I too had faced this predicament. So I've put a detailed discussion on the usage of Gifs and JPGs. The article on Using Gif and JPG in one image is for an advanced web designer and I would suggest that you first go through other articles before you read this.
Tips for Logo designers
As a marketer try to use your logo in a variety in a variety of communications. So here is some tips for designers : give the logo to your customers in a variety of formats for online, offline and print uses. If it is a colour logo give the customers an all white version, all back and the same if these but with a clear back ground so it can be easily included in marcoms. Logo Designs should be simple and memorable .
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